SVGTA's E-Newsletter June 2013 Issue #28
Subject: SVGTA's E-Newsletter June 2013 Issue #28
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Issue #: 28




Caribbean_Week_NYThe staff of the St. Vincent & the Grenadines Tourism Office, New York, participated in a number of activities for Caribbean Week New York, which was held from June 1st – 8th 2013.

A delegation consisting of the Hon. Cecil McKie (Minister of Tourism, Youth and Sports), Glen Beache (Chief Executive Officer, St. Vincent & the Grenadines Tourism Authority (SVGTA) and Kathique Haynes (SVGTA’s Marketing Officer, North America), joined the New York based staff, Celia Ross-Latham (SVGTA’s Director of Sales) and Eleen Ackie (SVGTA’s Assistant Director of Sales) in presenting the destination at several business meetings, trade and consumer events, including an investment event, attended by the Minister of Tourism Youth and Sports.

In addition, Public Relations Representative Jennifer Reisfeld, SVGTA’s North American PR and Advertising Agency, Spring O’Brien, joined the team in presenting SVG at Media Marketplace.

Caribbean_Week_2k13_Students_ColloqiumFor the Student Colloquium, which has become one of Caribbean Week’s main event, the students of Monroe College, situated in the Bronx, New York, presented a really great sustainable tourism development project, featuring the indigenous peoples of
St. Vincent & the Grenadines (the Garifunas).  With the assistance of the tourism staff in New York, who helped them in securing appropriate photographs and some key information, Monroe College walked away with the first prize, making it their second consecutive victory.

Whilst the Minister of Tourism, Youth and Sports and other staff members were engaged with the events of Caribbean Week, the CEO spent most of his time in the US meeting with airlines officials with regard to the Argyle International Airport.  He however, took some time to join the group at the Media Awards event.


Caribbean_Heritage_MonthFollowing Caribbean Week, there were several cultural events in New York celebrating National Caribbean American Heritage Month and members of the St. Vincent & the Grenadines Tourism Office,  New York, presented the destination at two of these events.  

The first was an event at Monroe College (winner of the Student Colloquium competition during Caribbean Week).  The second event was one put on by the New York Police Department (NYPD) in conjunction with the Consulates of the Caribbean.  The NYPD/Consulate event has grown from three years ago when they started, in the hope of building relationships with the communities they serve.    


Caribbean_Week_TorontoDirector of Sales, Shelley John, St. Vincent & the Grenadines Tourist Office, Toronto, participated in two events over the two days of functions planned by the Caribbean Tourism Organisation (CTO) for Caribbean Week Toronto, June 26th – 27th, 2013.

The opening session was a National Tourism Office (NTO) workshop on presentation skills facilitated by Johnson Johnrose, CTO’s Communication Specialist.  The workshop was very interactive and saw presentations by participants following a PowerPoint lecture by
Mr. Johnrose. A travel trade networking luncheon followed which featured an address by the Premier of the Turks & Caicos, Dr. Rufus Ewing on Tourism and by the Secretary General of the CTO, Mr. Hugh Riley.

The next day participants attended the Travel Agent Educational Programme and Trade Show which welcomed eighty-five (85) agents from the Toronto area. Jacqueline Johnson, CEO, MarryCaribbean.com delivered an informative presentation on tapping the lucrative niche of Caribbean Destination Weddings and Honeymoons. Each Tourism representative was given two minutes to introduce their respective destinations.  All in all it was a successful short Caribbean Week.


AntorThe Quebec chapter of ANTOR, Association of National Tourist Office Representatives, held its annual press reception to commemorate the great body of work, that travel journalists have done throughout the year to promote travel to various destinations.

On June 4th, Shelley John, Director of Sales, St. Vincent & the Grenadines Tourist Office, Toronto,  along with Jennifer Reisfeld, Public Relations Company, St. Vincent & the Grenadines Tourism Authority’s North American PR and Advertising Agency, Spring O’Brien, brushed up their French when they attended the event and pitched SVG to the over fifty (50) journalists there.

The media: written, television, web, radio and others were given the destination’s media kit and a short spiel on the beautiful islands. The evening which began with cocktails, followed by a scrumptious dinner was a great opportunity to meet Quebec's media and create lasting contacts.


tourism_road_showThe Director of Sales, Barbara Mercury, St. Vincent & the Grenadines Tourist Office UK, and Assistant Director of Sales, Gracita Wilson Allert, intensified the destination’s presence through participation in eight (8) road shows during the period February to June, 2013.

These shows which were done in the United Kingdom created the platform for the tourism staff, to train and interact with a total of three hundred and thirty one (331) travel trade consultants/agents. The attendees comprised managerial, mid-management and other members of staff who are well placed to advise clients about holiday destinations.

Overall, the participants demonstrated a high level of interest and were pleased with the progress of the Argyle International Airport. Those who were familiar with the destination gave positive feedback and the others were keen to come on board.


Fitness_Photo_ShootThe St. Vincent & the Grenadines Tourism Authority (SVGTA) hosted the crew of FITNESS Magazine during June 1st – 6th in St. Vincent & the Grenadines. The destination will be featured in editorials and on the covers of FITNESS Magazine. The crew’s itinerary was coordinated by SVGTA’s North American PR and Advertising agency, Spring O’Brien.

FITNESS magazine is national consumer publication. The print version of the magazine has a circulation of 1,511,170, with a total readership of about 4.5 million. The online version of the magazine receives 2,979,444 unique visitors per month.”


sevice_excellence_workshopMembers of the St. Vincent & the Grenadines Tourism Authority (SVGTA) participated in the “Achieving Service and Business Excellence for Small Hotels” workshop, during June 18th – 19th, held at Hotel Alexandrina, Prospect, St. Vincent & the Grenadines.

The workshop was hosted by the Organization of American States (OAS) and the SVGTA, under the auspices of the “Small Tourism Enterprise Network (STEN) Project”, which focuses on improving the competitiveness of small and medium tourism enterprises.

The workshop’s facilitator, Ms. Shirlene Nibbs, Managing Director of Nibbs and Associates, covered topics such as Training, Standards, Branding, and Marketing.

The St. Vincent & the Grenadines Tourism Authority was represented by Quality Development Manager, Mrs. Avanell DaSilva, Quality Assurance Officers, Ms. Aina Browne and Mr. Kerwin Hinson.


Small_Wonders_of_SVGThe St. Vincent & the Grenadines Tourism Authority’s North American PR and Advertising Agency, Spring O’Brien, reported that, Ted Alan Stedman’s second major feature story ‘Small Wonders In SVG’ ran in Sport Diver Magazine.  Ted Alan Stedman focused more on the diving scene and dedicated various sections to the dive operators who generously hosted him including: Dive St. Vincent, Indigo Dive, Dive Bequia, and Canouan Dive Center. Ted Alan Stedman visited St. Vincent & the Grenadines in 2012 on a diving press trip.

“Ted Alan Stedman is a freelance journalist and photographer who has been on assignment throughout the world. His photo of South African school children is featured in Awesome South Africa, a celebration of South Africa’s people. Ted is a frequent contributor to Islands, Outside and Sport Diver magazines.”

Sport Diver Magazine has a circulation of 203,301. It is written for members of the Professional Association of Diving Instructors and edited for underwater enthusiasts for whom diving is a
life-long activity. Features include diving adventure, sea science, exotic travel, advanced instruction and personality profiles.”


Worlds_Most_Beautiful_WaterfallsCondé Nast Traveler has voted the freshwater pool in the Grenadine resort Palm Island, as one of the ‘World's Best Hotel Pool Waterfalls’  for the second year in a row.

Condé Nast Traveler is an American magazine published by Condé Nast. The magazine began publication in September, 1987. Under its founding editor, Sir Harold Evans, Condé Nast Traveler won four National Magazine Awards, including one for General Excellence.”


Ten_Beautiful_PlacesSt. Vincent & the Grenadines was featured on Canada MSN Travel’s “Ten (10) Of The Most Peaceful Destinations On Earth.”

See the list of Ten Beautiful Places on Earth at:

MSN.ca gives news and top local stories, money and lifestyle advice, current celebrity gossip and breaking news in Canada and the world.”  


Family_TravellerThe St. Vincent & the Grenadines Tourism Authority’s UK/Europe PR and Advertising Agency, Four bgb, reported that,  Family Traveller highlighted the Grenadine island of Bequia  in its ‘Ask The Experts’ section as a great authentic Caribbean experience featured
“How Can I Take Kids Off The Beaten Track.”

Family Traveller’s glossy family travel magazine has a circulation of 65,000. Family Traveller is the indispensable guide to anyone travelling with babies, children and teenagers, providing parents with a one-stop location to plan their family holidays.”


Castle_In_The_AirFour bgb, also reported that a feature in Caribbean World, ‘Castle In The Air On Mustique’  presented the new and improved Greystone Cottage, following extensive renovation, on the Grenadine island of Mustique.

Caribbean World with a circulation of 136,136 is the first award winning comprehensive lifestyle magazine devoted to culture, lifestyle and travel in the Caribbean. The magazine editorially covers a variety of regular and special features. These include: island profiles, weddings &  honeymoons,  family holidays, Caribbean cruise, sailing and yachting  holidays, profiles of business men and Prime Ministers, offshore banking, property - real estate and villa rentals, gossip and celebrity profiles.”


Top_Digi_DetoxOther coverage from Four bgb, indicated that St. Vincent & the Grenadines (SVG) was featured in Travelbite.co.uk Top 5 Digital Detox Holidays.’ SVG positioned as the best exotic detox destination, in the top 5 round-up of the best places to relax and unwind away from technology. 

Travelbite.co.uk is a website dedicated to those who take their travelling seriously including the latest news, destination guides, features and travel blogs. It has a circulation of 50,000.”


Vincy_Liming_Rum_and_BeerTTG, a leading UK trade publication, featured St. Vincent & the Grenadines (SVG) ‘Vincy Liming, Rum and Beer’ during the month of June.  It also highlighted Vincy Mas, and a SVG travel training course.

“Travel Trade Gazette is a weekly newspaper for the travel industry, with a circulation of 18,578. TTG, as it is widely known, claims to be the world's oldest travel trade newspaper. It features news, destination reports and careers advice for the travel and tourism industries. Sectors covered include travel agents, tour operators, airlines, cruise companies, hotels, and tourist boards.”


Vincy_MasVincy Mas “The Hottest Carnival In The Caribbean” took place in St. Vincent & the Grenadines from June 28th to July 9th 2013.   

Events for the month of June included Miss SVG, Soca Swing, Fantastic Friday, Miss Carival, Junior Carnival, Junior Pan Fest.

Winners of these competitions are listed below:

Vincy Mas Events
 Miss SVG                                     
Miss Mustique Company Limited,
Shara George

Miss Carival 

Miss Dominica,
Leslassa Shillingford

Junior Band of the Year
SVG Players International,
The Garifuna Story
Junior Queen of Carnival
SVG Players International,
Raphiella Bailey,

Hairoun Splender of Nature
Junior King of Carnival Ahdrenalin Mas Band, Akel James,
Rays of the Sun
Best Junior Section
SVG Players International,
Spirit of Ashanti
Junior Pan Fest:
School Based Bands 
C W Prescod, Baila Sanka,
Kenneth Wiseman
Junior Pan Fest: Community 
Sea Operations Starlift Steel Orchestra, Musical Ride, Johnny Rebel

For more information on Vincy Mas visit: www.carnivalsvg.com


marketing_widget_8th_wonder_copyThe St. Vincent & the Grenadines Tourism Authority’s North American PR and Advertising agency, Spring O’Brien, reported that, the Tobago Cays is currently in the Top 50 out of 350 nominations for VirtualTourist’s “8th Wonder of the World” competition.

Vote daily for the Tobago Cays through September 30th 2013 at: http://www.virtualtourist.com/8thwonder.


This waterfall is among St. Vincent’s finest natural wonders, visitors access the falls by boat and must pass through a narrow canyon type valley with cliffs on both sides.

What am I called?

The answer will be published in the next issue.

Issue#27 Knowledge Check On Hairouna.
In the 18th century, an area in Kingstown was used as a town parade ground, during and after the Carib wars, by the armed forces stationed at Fort Charlotte.

Answer:  Victoria Park

Victoria_ParkVictoria Park was named in 1887, in honor of Queen Victoria who in that year celebrated the 60th anniversary of her reign as monarch of England. After a period when the site was used exclusively to prepare soldiers of war, it was converted into a park to be used for peaceful purposes. That intent was signaled when the first ever English Cricket Team to tour the West Indies was defeated in a friendly Cricket match at Victoria Park on 25th February 1895. For more than a century now, Victoria Park has been used as the venue for the majority of large outdoor sporting and other social activities in St. Vincent & the Grenadines.









SVG Essentials                                                                                                    Awards

SVG_Esentials Awards    

A Taste Of Vincy                                                                                              Getting Here

Calendar of Events


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The St. Vincent & the Grenadines Tourism Authority’s Tourist Information Desks
are based at the following locations:    


Tourist Information Desk
Grantley Adams International Airport
Tel: 246-428-0961 or 246-233-8746

St. Vincent

Tourist Information                             Tourist Information Desk
E.T. Joshua Airport, Arnos Vale            Cruise Ship Terminal, Kingstown
St. Vincent                                         St. Vincent 
Tel: 784-458-4685                              Tel: 784-457-1592




The Inhabited Islands of St. Vincent & the Grenadines
St. Vincent, Young Island, Bequia, Mustique, Canouan,
Mayreau, Union Island, Palm Island, Petit St. Vincent.









Published by:
St. Vincent & the Grenadines Tourism Authority

P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent & The Grenadines
Tel: 784-456-6222
Fax:  784-485-6020
Email: svgta@discoversvg.com










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