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SVGTA's E-Newsletter March 2013 Issue #25
Subject: SVGTA's E-Newsletter March 2013 Issue #25
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ST VINCENT & THE GRENADINES TOURISM AUTHORITY
E-NEWSLETTER MARCH 2013

ISSUE #25



TOURISM DELEGATION TO TAIWAN

TaiwanDuring March, a ‘fact finding visit’ to Taiwan was conducted by a Vincentian delegation comprising Minister of Tourism, Sports and Culture Cecil McKie, CEO of St. Vincent & the Grenadines Tourism Authority Glen Beache, Superintendent of National Parks Rivers & Beaches Authority Hayden Billingy, and Chairman National Cultural Foundation Marlon Stevenson.

The visit to Taiwan incorporated tours of tourism sites, projects, and a meeting with Vincentian students in Taiwan.  


Upon return, Hon. Cecil McKie reported to the media that the visit’s objectives included; utilizing Taiwan’s learning experience in the development of SVG’s tourism sites, heritage tourism,  parks, cuisine, art, craft, and sporting links.   

At a press conference held on their return, the Tourism Authority’s, CEO,
urged local businesses to “get their houses in order by putting the necessary  standards in place.” According to the Superintendent of Rivers Beaches and Recreational Sites reported that he gained an “insight on how to plan their parks project more effectively namely, the South Coast Marine Conservation Area.”

Meanwhile,
Chairman of the National Cultural Foundation, stated that he intends to “set up a network to emulate the success of the Taiwanese entrepreneurs,” and he hopes to see an increased production of local craft items.


TOURISM AT BROOKLYN TOWN HALL MEETING

Brooklyn_Town_Hall_MeetingMinister of Tourism, Sports and Culture Hon. Cecil McKie, CEO of  St. Vincent & the Grenadines Tourism Authority Mr. Glen Beache, and Director of Sales SVG Tourist Office, New York, Mrs. Celia Ross-Latham were involved in a  Town Hall Meeting, in Brooklyn New York, held on March 31st, 2013. 

At the meeting, the Minister, indicated that the tourism sector in St. Vincent & the Grenadines will receive a boost in arrivals upon completion of the Argyle International Airport. Minister McKie also reported to the Caribbean Media Corporation “that the ministry anticipates between 190,000 and 250,000 tourist arrivals annually by air within the first two years of the airport’s completion.”


Mr. Beache, apprised attendees  of current happenings in the destination's tourism sector. Mr. Glen Beache stated that discussions are being held with “several airlines about operating out of the Argyle International Airport when it is completed in 2014. One of the things he emphasized is that St. Vincent & the Grenadines will be using all options when it comes to operating the new airport.  He cited for example that instead of  the usual way of ‘picking up the tabs’ from the airlines we will be using the ‘Market Support System’ and also using the ‘Rating System’ to decide which airline to settle for.”

(Adapted from: The News, April 5th, 2013: Government Officials Speak At Brooklyn Town Hall Meeting.)


SVG WINS GOLD AT TRAVEL MARKETING AWARDS

travel_marketing_awardSt. Vincent & the Grenadines was announced a Gold standard winner at the CIMTIG (Chartered Institute of Marketing's Travel Industry Group) Travel Marketing Awards 2013. Their Digital Detox campaign won top spot in the best PR strategic campaign category.  

‘Four bgb’ the PR and advertising company representing SVG in the UK/Europe created a campaign that saw St. Vincent & the Grenadines labelled the authentic, laid-back alternative to high-tech destinations. The initiative used research to promote the 32 islands and cays as a destination for people to switch off and relax. Consumer research showed that 77% of people thought they’d be nicer people and have better relationships if they used their technology less.  Positioned as an escape from the modern day ‘addiction’ to gadgets and technology, the  ‘digital detox’ was packaged and sold by tour operator partners including Caribtours and Black Tomato and has resonated extremely well with a global audience.


The campaign was leveraged across print, radio and video news releases, generating over 85 pieces of print and online coverage. A twitter hashtag #detechSVG and facebook page generated buzz in the social space with web traffic to www.discoversvg.com rising by 66%. The destination also featured in a Mintel report on changing trends in consumer habits and mobile technology.


The Travel Marketing Awards is considered as the only travel industry event of its kind recognising marketing excellence in the travel industry. The event is attended by senior professionals from the entire spectrum of the travel industry as well as specialist marketing agencies.


Glen Beache, CEO St. Vincent & the Grenadines Tourism Authority (SVGTA) described the win as “a wonderful achievement for St. Vincent & the Grenadines, further cementing our appeal as an authentic Caribbean destination where the natural beauty, laid back vibe and friendly people offer visitors the perfect backdrop for switching off, slowing down and recharging batteries”.


The seven night Digital Detox holiday includes three nights at Young Island and four nights at Palm Island in St Vincent & the Grenadines on a full-board basis, flights, private transfers including a private catamaran transfer between islands, a printed version of the detech guide to take with you and a one-hour session with a life-coach before leaving.  Prices from £2,967 per person based on two-sharing. For the full de-tech experience, take a life coach with you at an additional cost.


Further information on the de-tech holiday from www.blacktomato.co.uk  or tel: 0207 426 9888 plus information on St Vincent & the Grenadines from  www.discoversvg.com

Further information from: Sarah.White@fourbgb or lucy.dawes@fourbgb    



WORLD'S 50 BEST BEACH BARS

Worlds_Best_Beach_BarsBasil’s Bar, Mustique captured the #37th spot in CNN Travel ‘World's 50 Best Beach Bars.’ The feature highlighted that “Basil’s prides itself on being a place where sailors party with business moguls, fashion models, gardeners, rock stars and schoolteachers.”

The #1 Best Beach Bar was procured by Dune Preserve Beach Bar, Anguilla.




BEST EXOTIC BEACH AWARD

Travel_ChannelThe Grenadine island of Mustique seized Travel Channel’s ‘2013 Best Exotic Beach Award.’

“This year, Travel Channel’s Best Beach Awards were bigger and better, with over 9000 votes from faithful Travel Channel viewers naming these beaches the best of the best. Readers were asked to vote on various themes.”



SVG ON TRAVEL CHANNEL

Travel_ChannelSt. Vincent  & the Grenadines, was the focus of the Travel Channel’s brand new TV show ‘Island Secrets’ episode aired on Sunday, March 10th, 2013, at 3:30pm Eastern, during an all day beach-related marathon.

The production was filmed in early 2012, and featured Kingstown, Black Point Tunnel, Ferdie’s Footsteps, Argyle International Airport, Buccament Bay Resort, Young Island, and Bequia.
 
View Travel Channel’s full episode on SVG at:
http://www.travelchannel.com/video/secrets-of-saint-vincent




CTO’S HOSPITALITY ASSURED

CTOOn March 27th, Mrs. Bonita Morgan, Director Human Resources, of the Caribbean Tourism Organisation (CTO) delivered a Hospitality Assured Service Excellence Tourism Workshop for supervisors and managers in the tourism sector in St. Vincent & the Grenadines (SVG).

Hospitality Assured is structured to present service providers with the necessary skills to ensure that visitors feel welcome when they come to the Caribbean. 


CTO’s Director Human Resources, Mrs. Bonita Morgan, advised participants to ask themselves questions as “How do we engage and interact with our visitors?” She also stressed that being an excellent service provider “calls for a certain amount of examining yourself as an individual.” 

Mrs. Morgan encouraged attendees to conduct activities upon completion of the workshop as “self reflection and self introspection of how do you engage yourself, to improve your relationship in delivering service to others.”

At the workshop, Senator Elvis Charles, Parliamentary Secretary in the Ministry of Tourism, Sports & Culture, welcomed the Hospitality Assured programme, and urged participants to “see themselves as being more than part of an establishment, and more so, as key stakeholders in SVG’s tourism industry.”  Senator Charles also asked persons to put themselves in the visitors’ positions and try to understand them, in order to make visitors feel comfortable and happy.

As part of visit to St. Vincent & the Grenadines, Mrs. Morgan met with staff in the Ministry of Tourism, Tourism Authority and National Parks, Rivers and Beaches Authority on March 26th; the interactive session provided an update on CTO’s operations and programs as well as a briefing on the Hospitality Assured program. 

Hospitality Assured was created by the Institute of Hospitality (U.K.) specifically for the tourism and hospitality sector. The Caribbean Tourism Organisation (CTO) owns the license to operate the programme in the region.”


CTO’S LOGO COMPETITION

CTO_TVS_logo_competitionThe Caribbean Tourism Organization (CTO) invites residents of CTO's member countries to participate in a logo competition for its ‘Total Visitor Satisfaction’ (TVS) programme. The deadline for submission of entries is May 15, 2013. Entries must be submitted to Caribbean Tourism Organization’s website.
 
The CTO will be launching its (TVS) program during Caribbean Week, New York, in June 2013.


See more information on the CTO TVS™ Logo Design Competition at: http://www.onecaribbean.org/programs/tvslogos.aspx


SVG BENEATH THE SEA

BENEATH_THE_SEA_2013Industry partners from the dive and hotel sectors joined forces with Tourism Office in New York,  to promote the destination to North American dive consumers at Beneath the Sea (the largest dive consumer show in North America).  Two representatives from the Public Relations and Advertising Agency, for St.Vincent & the Grenadines, also joined the group on the first day of the event.

The delegation consisted of: Kay Wilson Indigo Dive/Buccament Bay; Cheryl Blackman Beachcombers Hotel; Alan Silverstein Canouan Dive Center; Celia Ross-Latham St.Vincent & the Grenadines Tourism Office, New York; Chris Spring and Korin Lamourt of Spring-O'Brien the PR and Advertising  Agency in North America.   

A representative from Kids Sea Camp visited the SVG booth and reported that their first group trip to SVG in November 2012 was their most successful ever, with the highest percentage of re-booking for any destination since the camp started.



OTTAWA’S TRAVEL & VACATION SHOW

Ottawa_Travel_ShowThe Toronto Tourism Office participated in the premier Ottawa Consumer Show, the Travel and Vacation Show, from March 9th – 10th, in Canada’s National Capital.

This year, the 19th annual show, bragged over 190 travel and vacation exhibits with over 50 countries represented by their tourist boards or embassies presenting their countries and cultures in a colourful, festive atmosphere. Again, this year the show attracted visiting chefs from the Caribbean and Canada which supported the growing interest in Culinary Tourism.

St. Vincent & the Grenadines’ Director of Sales in Canada answered many questions, and news of the Argyle International Airport was received with great anticipation as many described the difficulty getting to the destination, especially from Ottawa. The two-day show welcomed over 18,000 visitors who were well-travelled and looking for new destinations.

A framed watercolour of a sunset scene on Villa beach in SVG is on display this month at an art exhibition in Toronto. Canadian artist Maria Ellrott painted the pastel from a picture taken while on a week-long vacation in January this year. Mrs. Ellrott, who has travelled to many countries around the world, also took many photos including one of a rock in Bequia which she says displayed a carved face. She looks forward to visiting SVG sometime soon again and we look forward to welcoming her.


TOP 10 EXPERIENCES FOR 2013

Top_10_for_2013_logoSt. Vincent & the Grenadines was listed in Stylist.co.uk ‘Top 10 Experiences For 2013: Caribbean and Central America.’  

“Stylist, the premium women’s weekly magazine, is distributed free across several major cities on a Wednesday. Stylist is the premium weekly magazine for smart, successful, sophisticated women.”




TOP 10 THINGS TO DO IN SVG

Top_10_things_to_doThe March edition of COCO Magazine featured the ‘Top 10 Things To Do in St. Vincent & the Grenadines.’ Other islands featured were Jamaica, Grenada and St. Lucia.

COCO is a weekly online magazine that features fashion, news, lifestyle, entertainment and quality reporting on contemporary trends that impact Caribbean people internationally. Their mission is to embody the character, the voice, and the spirit of readers by giving them a place to read, write, and learn about themselves.”




SVG IN 8 POSTCARD FANTASIES

8_postcard_fantasiesThe Sunday Times selected eight of their readers “postcard fantasy trips and brought together the details to make them real for 2013.”  The Grenadine cay of Mopion, was a part of the ‘Picture This Postcard Perfect Holiday 8’ feaatured in the March issue. 

“The Sunday Times is one of the largest-selling British Sunday newspaper with a circulation of 1,000,000.”



SIX MORE DREAM HOT SPOTS

GraziaSt. Vincent & the Grenadines was featured in GRAZIA’s ‘Six More Dream Hot Spots,’ which highlighted the private island resort Young Island and the Grenadine island Mustique, in their dream island honeymoon destinations.

GRAZIA is a glossy consumer lifestyle magazine, with a circulation of 186,493.”



FAMILIARIZATION VISITS TO SVG

fam_tour_copyDuring the month of March the St. Vincent & the Grenadines Tourism Authority (SVGTA) hosted several journalists and executives from the North American and European markets. Among those hosted were  Mr. John Graham Hart; Sunday Telegraph (UK), Mr.& Mrs. Claude Seer; Director of Air France, Mrs. Maria Broletti Dal Lago, Mr. Giovanni Tagini; Dove Magazine (Italy) Mr. & Mrs. Arthur and Lyn Dobrin; about.com.

These guests visited major tourism sites including Dark View Falls, Owia Salt Pond, La Soufriere, Black Point Tunnel, along with tours of the Grenadine islands - Tobago Cays and Bequia. The visits formed part of   Familiarization visits to the destination.


GIVE YOURSELF A BREAK 

ZestZest Magazine, included Buccament Bay Resort, St. Vincent & the Grenadines, in their March feature ‘Give Yourself A Break,’ which highlighted retreats for the relaxation of minds and souls, to persons needing an “escape from the stressful, emotional and downright difficult times of life.” 

Zest is a monthly glossy consumer magazine for women looking for health, beauty and fitness advice published in the United Kingdom by Hearst Magazines UK, formerly Nat Mags.”



RECONNECT WITH A GADGET-FREE TRIP 

Reconnect_with_gadget_free_tripOn March 13th, The Daily Telegraph featured St Vincent & the Grenadines in a double page spread, ‘How A Gadget-Free Trip Made Me Reconnect’ by Sarfraz Manzoor, following his trip with his family.  

The St Vincent & the Grenadines Tourism Authority’s UK/Europe PR and Advertising Agency, Fourbgb reported that, Sarfaz Mazoor “gave the destination, and the de-tech experience, an incredible write-up concluding that it had been a magical week – like being cocooned in a world where the sun always shone and the noise of the outside world was, for a while at least, silenced.”

“The Daily Telegraph is a daily morning broadsheet newspaper, published in London and distributed throughout the United Kingdom and internationally, with a circulation of 541,036.”


NATIONAL HEROES AND HERITAGE MONTH

National_Heroes__Heritage_MonthSt. Vincent & the Grenadines celebrated National Heroes and Heritage Month in March, under the theme:  ‘Appreciating Our Identity Reversing Our Heritage With Pride.’ National Heroes Day was observed as a public holiday on March 14th. Events on this day included a wreath laying ceremony at Dorsetshire Hill, and Heroes Day Festival at Fancy, Greggs and Evesham

The wreath laying remembrance ceremony in honour of Paramount Chief  Right Excellence Joseph Chatoyer, took the format of speeches, cultural performances and a twenty-one gun salute. The Fancy Heritage Festival, coordinated by the Fancy Farmers Co-operative was deemed a success, as thousands participated in the day of ‘food, fun and fiesta.’ Patrons got the opportunity to indulge in the partaking of local food as madongo bakes, fried fish, goat water, callaloo soup, farine, bam bam and doucana.

Other events to highlight National Heroes and Heritage Month included; a street theatre titled ‘The Mangrove,’ the launch of a Book of Remembrance, by the Department of Culture, a wreath laying at the Calliaqua Cemetery, in honour of former Prime Minister, Milton Cato and Phyllis Punnette and the annual pilgrimage to Balliceaux. 


BEQUIA REGATTA BREAKS ALL RECORDS

Bequia_RegattaThe Bequia Sailing Club’s 32nd Bequia Easter Regatta came in for universal acclaim as a record-breaking total of 54 yachts, together with 29 local double-enders registered to take part in Bequia’s world-famous sporting and tourism event. Conditions were blustery and challenging but this could not dampen the spirits of the 83 boat fleet as they raced with superb skill throughout the four days of competition.

The highest yacht turnout yet seen for Bequia’s regatta, coupled with unprecedented numbers of visitors and following boats coming to Bequia for the event guaranteed a booming weekend for the island’s businesses. This annual seasonal peak created by the regatta continues to affirm the significance of Bequia’s signature event to the island’s economy and its contribution towards the tourism product in St. Vincent and the Grenadines as a whole.


Read entire article at:
http://www.discoversvg.com/index.php/en/home/latest-news/704-bequia-heineken-easter-regatta-2013-breaks-all-records-
(Press Release: Bequia Sailing Club)


UNION ISLAND EASTERVAL HAILED A BIG SUCCESS

Easterval_2013The 2013 Union Island Easterval festivities are being hailed a success by Chairman of the Easterval Committee Abdon Whyte. And with that, Whyte says his committee is wasting no time in getting back to the drawing board, in preparation for next year’s event. Whyte told SEARCHLIGHT that a few new elements were added to this year’s activities to ensure more participation by the locals. One such initiative was the implementation of an event called the “Labulay” - a traditional cultural activity.

Whyte explained that the event brought the communities of Union Island, Petit Martinique and host Union Island together for activities such as singing, dancing and folklore. “This was not a scripted event, so persons could have come and showcase their talents,” Whyte said. He also said that the Sea Food festival was a major hit, with approximately 15 vendors serving up some mouth-watering delicacies of the sea.

Over the weekend, persons took part in sack races, lime and spoon races, food eating competitions and sporting events. The organizer explained that from what he has been hearing, persons are of the opinion that this year’s Easterval show was one of the best in recent years, especially with the addition of Antiguan based soca band Burning Flames.

Read entire article at:
http://www.discoversvg.com/index.php/en/home/latest-news/709-union-island-easterval-2013-hailed-a-big-success

 

 

 

 

KNOWLEDGE CHECK ON HAIROUNA

After previous efforts by European nations to establish a settlement on St. Vincent failed, another attempt was made in 1723 by the English, who landed on the beachfront of an area in Kingstown.  
What am I called?
The answer will be published in the next issue

Issue#24 Knowledge Check On Hairouna.
This heritage park is located on the leeward coast of St. Vincent near to the site of the film ‘Pirates of the Caribbean.’ What am I called?

Answer: Wallilabou Heritage Park
Did_you_know_WallilabouWallilabou Heritage Park is located on the leeward coast of St. Vincent near to Wallilabou Bay and the site of the film ‘Pirates of the Caribbean,’ it is also close to Barrouallie and Cumberland Bay.  Its facilities include parking, gazebo, benches, visitor centre, restaurant and bar, and a pedestrian bridge.

 

 

 

 

 

 

 

 
        Liming                                                                                    Festivals & Events

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       Discover SVG In A Day                                                                               Getting Here
                                                                      
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                                                                Calendar of Events

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The St. Vincent & the Grenadines Tourism Authority’s Tourist Information Desks
are based at the following locations:    



Barbados

Tourist Information Desk
Grantley Adams International Airport
Barbados
Tel: 246-428-0961 or 246-233-8746



St. Vincent

Tourist Information                             Tourist Information Desk
E.T. Joshua Airport, Arnos Vale            Cruise Ship Terminal, Kingstown
St. Vincent                                         St. Vincent 
Tel: 784-458-4685                              Tel: 784-457-1592

 

 

 




The Inhabited Islands of St. Vincent & the Grenadines
St. Vincent, Young Island, Bequia, Mustique, Canouan,
Mayreau, Union Island, Palm Island, Petit St. Vincent.

 

 

 

 

 

 

 

 

Published by:
St. Vincent & the Grenadines Tourism Authority

P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent & The Grenadines
Tel: 784-456-6222
Fax:  784-485-6020
Email: svgta@discoversvg.com
www.discoversvg.com

 

 

 

 

 

 

 

 

 

 

 

 



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