SVGTA's E-Newsletter February 2013 Issue #24
Subject: SVGTA's E-Newsletter February 2013 Issue #24
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Issue #: 24





Sport_Diver_17The publishers of Sport Diver Magazine asked the following question to a number of underwater photographers, writers and Sport Diver readers “If you were given one week to dive and could choose any sites in the world with which to fill your logbook, where would you go?”

St. Vincent and the Grenadines captured the #17th spot in the remarkable sampling of dives that covered just about everything this planet has to offer.

See Sport Diver’s Planets 50 Greatest Dives at:


“Sport Diver Magazine offers diving news, scuba gear, dive training and is the official publication of the PADI Diving Society.”


Digital_Detox_copyThe St. Vincent & the Grenadines Tourism Authority’s (SVGTA’s) Digital Detox campaign has been shortlisted in London in the Travel Marketing Awards. The award recognises marketing excellence in the travel industry and the Digital Detox campaign has been shortlisted in the ‘Best PR Strategic Campaign’ category. The Awards Event takes place on 21st March, representatives of Four bgb - SVGTA’s UK PR and Advertising agency will be attending and hoping to scoop the prize.

St. Vincent & the Grenadines created the ‘de-teching’ concept and coined the term ‘Digital Detox’ which has now become a well-known vacation style around the globe. The campaign was launched in January 2012 to create even more compelling reasons for travelers to journey to St. Vincent & the Grenadines. The Digital Detox holiday was branded as a holiday to deal with the modern day ‘addiction’ to gadgets and technology and has resonated extremely well with a global audience, not just UK consumers. Consumer research showed that 77% of people thought they would be nicer people and have better relationships if they used their technology less.

The campaign focuses on one of the key points of difference for SVG – the fact that our islands are very laid back, the antithesis of high tech. Not only does our multi-island destination offer the perfect backdrop for switching off with its laid back vibe, friendly people and natural beauty, a number of the hotels have no televisions in the rooms and technology is discouraged on the beach and around the resorts. SVG is a place for slowing down, recharging batteries and re-discovering the simple pleasures in life.

(Adapted from: SVGTA’s UK/Europe PR Agency, Four bgb)


The 2013 Japan International Cooperation Agency (JICA) Region Focus Training program in Sustainable Tourism Development for CARICOM Countries marked the 7th year of the dialogue training initiative.  The program commenced in 2007 after extensive discussion between the CARICOM Heads of Government and Japan on the importance of   training  human resources in the sustainable tourism industry practices, and the need to share best practices within the industry. As such, the program aims to identify practical measures to solve issues of sustainable tourism development in both host and participating countries.

JICA_2013Representatives from seven CARICOM Countries namely; Antigua & Barbuda, Barbados, Belize, Grenada, Jamaica, St. Lucia and St. Vincent & the Grenadines, participated in the two (2) month program which ran from January 9th to March 2nd 2013 at the Okinawa International Center in Okinawa prefecture. The St. Vincent & the Grenadines Tourism Authority was represented by Ms. Aina Browne, Quality Assurance Officer. All participants worked in tourism administrative organizations within their respective countries and were eager to share sustainable initiatives implemented by their countries. The Okinawa prefecture bears many similarities to CARICOM nations in climate, natural resources and its economy’s dependence on tourism as a major contributor to socio-economic development, thus providing the ideal location for this dialogue to take place.

During the program participants completed four (4) modules, which were categorized into various subject matters and delivered by diverse methodologies:
•    Role of tourism administration and collaborative systems of tourism related organizations.
•    Sustainable revenue of tourism businesses.
•    Conservation management and utilization of tourism resources.
•    Formulation of a sustainable action plan to be implemented by participants’ respective organization

JICA_fieldAdditionally, they were able to visit many economically viable tourism projects/programs, operated by private sector or community tourism group, which utilized sustainable practices in their operations; and examined sustainable policies formulated by tourism administrative organizations. Such visits included: Okinawa Prefecture Government, Okinawa Convention & Visitors Bureau, World Heritage Site – Shuri Castle, Okinawa World & Gangala Valley, Oceanic Wellness  Foundation, Yambaru Product Center and Yambaru Nature School.

A study tour  was conducted in Yaeyama Region, Iriomote Island, Taketomi Town. At the end of the program, participants were expected to produce an action plan geared at developing sustainability within their individual countries.


QA_InspectionThe Quality Assurance Unit in the St. Vincent & the Grenadines Tourism Authority (SVGTA) conducted inspections of various accommodation establishments on the Grenadine island of Bequia on February 12th. The inspection process which forms part of the implementation of service standards in the destination commenced in 2011. Public awareness on the standards via  the print and electronic media is ongoing, and the SVGTA is  appealing to all tourism service providers, including establishments, tour operators, tour guides, taxi drivers and short- term vehicle rentals to visit its office on the 2nd floor of the NIS Building, Kingstown, to register their properties.


TablescapersOn February 22nd the St. Vincent & the Grenadines Hotel & Tourism Association hosted a workshop at the Paradise Beach Hotel, to introduce food and beverage preparation, service personnel, restaurant supervisors, and event planners/coordinators to the ‘Art of Tablescaping.’

Romantique_TeaThe workshop’s facilitator was Mrs. Arlene Connell. Participants included representatives from Clara’s Catering, Fig Tree Restaurant, Grenadine House, Hillside Co., Hotel Alexandrina, Natural Reflections, Paradise Beach Hotel, SVG Community College Division of Technical & Vocational Education, and SVG Tourism Authority.

The 'Art of Tablescaping' workshop was a hands-on interactive course, using creative methods with ordinary items for beautiful tablescapes. The areas covered included occasions, centerpieces, colors,
table setting, buffet food staging, tea service and corporate lunch.


mktg_workshopThe St. Vincent & the Grenadines Tourism Authority hosted a ‘Marketing for Small Hotels’ workshop from the 25th - 28th February, 2013.  Twenty-one (21) managers and supervisors of small hotels, guesthouses and apartment hotels from across the country attended and participated.

The main objective of the workshop was to sharpen the marketing skills of managers and supervisors of these small tourism accommodation enterprises, in order to better market their establishments and the destination on a whole.  On Monday 25th and Tuesday 26th, facilitator Ms. Joan Leacock, explored the varying components of external and internal marketing and guided participants in developing an individual marketing plan for their establishments.

Social media expert Mr. James Skinner then joined the training on Wednesday 27th, and focused on the utilization of social media as a major marketing tool.  Social media marketing platforms including Facebook, YouTube, Twitter and Pinterest, were highlighted and examined; it was noted that researchers have found that social media is the most viable, accessible and speedy medium of putting any business on the world’s market.   

On the final day of training Thursday February 28th, participants were given the opportunity to have one-on-one sessions with Ms. Leacock.  This allowed them to address and seek guidance on the individual marketing challenges which their establishments are presently experiencing.  

Overall the workshop was deemed a success as participants expressed their gratitude and appreciation for such a timely opportunity.  The Tourism Authority wishes to express thanks to the European Development Fund Project for the support and assistance given towards this training.


QA_workshopQuality Assurance Manager, Mrs. Nathalie James Shortte represented the St. Vincent & the Grenadines Tourism Authority’s (SVGTA) at a two-day Consultative Regional Workshop in the British Virgin Islands.  The theme of the workshop which took place on February 27th and 28th was ‘Harmonisation: The Key to Unlocking the Economic Potential of the OECS Yachting Sector’. The main focus was to develop an action plan to present to the OECS Council of Tourism Ministers which highlighted the way forward for the region in terms of “Unlocking the Economic Benefits of the OECS Yachting Sector, Environmental Issues and how the OECS member states can benefit from Joint Marketing.” Participants were drawn from all OECS member states.


IADC_new_websiteThe International Airport Development Company (IADC) launched its enhanced website www.svgiadc.com on February 14th.  The website’s features include a detailed photo gallery, a donate button, provision of links for tourism, investing in St. Vincent & the Grenadines, information on airlines, shops and services. The website was officially handed over to the IADC by Mr. Andre Bailey, Director of Information Technology Services Division, St. Vincent, who stated that the site is considered a very important national resource.


Chichest_Yachting_SpotThe Tobago Cays, St. Vincent & the Grenadines, was listed in Luxurious Magazine’s ‘World’s Chicest Yachting Hotspots For 2013.’ In the feature Paul Joseph “gave the lowdown on the ten most up-and-coming super yacht destinations of 2013.”

“Luxurious Magazine® is one of the world's most popular online and digital luxury lifestyle publications. It features personalities and marques who are well-known or considered to be outstanding in the sphere of luxury.”


Sailing_in_SplendourIn February, an article ‘Sailing In Splendour’ featuring the magic of St. Vincent & the Grenadines was published in Grand Luxury Travel, one of Canada’s newly launched magazines. 

In his article, John Fitzgerald captioned that “winter’s chill seems far away as you navigate the sunsplashed waters of the Eastern Caribbean.”


Cruising_SVGFreelancer, Bob Schulman, recently cruised through the waters of St. Vincent & the Grenadines, on the ship Wind Spirit.  His article ‘Cruising The Off-Beat Caribbean’ ran in the Huffington Post, it included the concept of ‘liming’ and three sections on Bequia, Tobago Cays and Mayreau.

“The Huffington Post receives 40,903,800 unique visitors per month.”


Royal_CoupleIn February, the Royal-Parents-To-Be Duke and Duchess of Cambridge, Prince William and Kate Middleton spent a ‘babymoon’ in the Grenadine island of Mustique, where they vacationed with Kate’s parents. The royal couple announced their pregnancy news in 2012 December.


Romantic_GetawaysBuccament Bay Resort, St. Vincent & the Grenadines was featured in Luxury Travel Magazine’s ‘World’s Most Romantic Getaways For Valentine’s Day.’

Other Valentine’s romantic getaways included: Palazzo Versace Gold Coast - Australia, InterContinental - Hong Kong, Hotel Arts - Barcelona, Bernardus Lodge - California, The Inn at Perry Cabin - Maryland.

“Luxury Travel Magazine provides ultimate inspiration and trusted recommendations for discerning travelers. Launched in 2003, Luxury Travel Magazine is the authority for the latest news and trends in the world of high end travel. It features daily headlines, travel articles and special offers from around the world.”


Caribbean_WeddingsBarbados Ambassadors & Luxury Resorts of the Caribbean listed Buccament Bay Resort, St. Vincent & the Grenadines, on its ‘Caribbean Weddings Caribbean I Do’ page; in their “stunning 2013 selection of romantic Caribbean wedding and honeymoon settings for those who will want to remember forever the most important time of their lives.”

“Barbados Ambassadors & Luxury Resorts of the Caribbean’s goal is to offer a professional travel service with a personal touch and to provide the holiday of your dreams.”


chocoholic_dreamThe award-winning, luxury, all-inclusive Buccament Bay Resort  has teamed up with British international chocolatier Gerry Wilton (pictured with a chocolate shoe) to offer guests The Chocolate Experience: an entertaining, enlightening and delectable course in chocolate-making that will showcase chocolate at its very finest. The Chocolate Experience arrives April 2013. Find chocolate lover’s heaven in Caribbean paradise with this exclusive and indulgent chocolate-making course.


Bequia_Clouds_copy_copyVenicia Gaul, the Editor of Voyage Lusting, featured an article with  stunning images of the Grenadine island of Bequia entitled ‘A Caribbean Treasure in the Clouds.’

“VoyageLusting.Com is an online travel stimulant with beautiful imagery and tantalizing and irresistible RTVs (reasons to visit)."


Home_of_the_Bequia_BlastAn article captioned ‘Home of the Bequia Blast’ was published in All At Sea Caribbean. The article was written by Mark Stevens who traveled to St. Vincent & the Grenadines on a press trip. Mark Stevens an award-winning travel writer, specialties include Canada, the Caribbean and boating.  

“All At Sea – The Caribbean’s Waterfront Magazine since July of 1993, has been covering the marine industry in the Caribbean. From Jamaica throughout the island chain to Aruba, All At Sea a Community Magazine exists to not only provide local news and entertainment but to also promote their nautical paradise to the world.”


This heritage park is located on the leeward coast of St. Vincent near to the site of the film ‘Pirates of the Caribbean.’
What am I called?
The answer will be published in the next issue

Issue#23 Knowledge Check On Hairouna.
This tourism site provides visitors with the opportunity to view the Mesopotamia Valley, one of St. Vincent’s most productive and picturesque landscapes. What am I called?

Answer: Belmont Lookout
From the heights of the Belmont Lookout users can view the Mesopoatamia Valley scenery in all its beauty before descending into the valley. There is a viewing platform, washrooms and interpretive signage.



   Diving                                                                                                                 Eco-Adventures











           Weddings                                                                                                              Getting Here

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The St. Vincent & the Grenadines Tourism Authority’s Tourist Information Desks
are based at the following locations:    


Tourist Information Desk
Grantley Adams International Airport
Tel: 246-428-0961 or 246-233-8746

St. Vincent

Tourist Information                             Tourist Information Desk
E.T. Joshua Airport, Arnos Vale            Cruise Ship Terminal, Kingstown
St. Vincent                                         St. Vincent 
Tel: 784-458-4685                              Tel: 784-457-1592




The Inhabited Islands of St. Vincent & the Grenadines
St. Vincent, Young Island, Bequia, Mustique, Canouan,
Mayreau, Union Island, Palm Island, Petit St. Vincent.









Published by:
St. Vincent & the Grenadines Tourism Authority

P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent & The Grenadines
Tel: 784-456-6222
Fax:  784-485-6020
Email: svgta@discoversvg.com










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