SVGTA's E-Newsletter April 2012 Issue #15
Subject: SVGTA's E-Newsletter April 2012 Issue #15
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Issue #: 15



tourism_logo_awardThe new St. Vincent & the Grenadines Logo, launched in April 2011, was awarded Gold in the 2012 CAF ADDY® Awards, in the category Elements of Advertising ­ Logo¹. The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation and is part of the 4th District of Florida and the Caribbean. The American Advertising Federation (AAF) represents thousands of advertising companies in the United States and the Caribbean.

The ADDY Awards are sponsored by AAF and are the advertising industry's most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types. This year, in the CAF Addy Awards, over 420 entries were judged from over 30 different Caribbean companies representing The Bahamas, Barbados, Trinidad & Tobago, Jamaica, U.S. Virgin Islands, St. Lucia and Puerto Rico.


tourism_standardsDuring the month of April, the Quality Assurance Unit in the St.  Vincent & the Grenadines Tourism Authority (SVGTA) met with Managers/Owners of accommodation establishments on St. Vincent. These visits are part of a continued drive to encourage tourism properties to register for and purchase the tourist accommodation standard.

Meanwhile, members of staff of the SVGTA were involved in a standards sensitization workshop on April 20th. The interactive session forms part of an awareness campaign being conducted by the Quality Development and Quality Assurance Units to ensure that staff, stakeholders and the general public are fully sensitized on the approved tourism standards.


North_Union_Career_DayThe St. Vincent & the Grenadines Tourism Authority participated in the North Union Secondary School’s Career Day, on April 25th. The Authority joined the Ministry of Tourism and the SVG Hotel & Tourism Association at the event, which was part of the North Union Secondary School’s Career Week, held under the theme ‘Exploring Simple Possibilities Amidst Great Uncertainties.’  Other exhibitors included Aeropost, Central Water & Sewerage Authority, Coreas, Customs & Excise, Digicel, Frank B Armstrong, Invest SVG, Ministry of Agriculture Forestry & Fisheries, and UWI Open Campus.


In an attempt to continue to sensitize the Vincentian populace about the importance of the tourism Industry and the invaluable contribution its makes to the country’s economy, the Ministry of Tourism, Sports and Culture will host a series of showcases which will climax during Tourism Month in November.

Tourism_AwarenessThe first of such events was held under the SINGER building in Kingstown on April 27th 2012. The Quality Assurance and Marketing Units in the St. Vincent and the Grenadines Tourism Authority (SVGTA), collaborated with the Ministry of Tourism, Sports and Culture to facilitate this initiative. The presence of the Authority’s representatives served to sensitize the public about some of the Authority’s current initiatives, namely the National Standard for Tourist Accommodations and the Codes of Practice for Tour Guides, Tour Operators and Short Term Vehicle Rentals. The National Standards and Codes of Practice were commissioned by the SVG Tourism Authority and developed by the St. Vincent and the Grenadines Bureau of Standards to regulate the quality of services offered in the destination.

To facilitate the sensitization process, flyers providing information on each Standard and Code of Practice were distributed to persons visiting the Authority’s display table. Additionally, persons were able to purchase T-Shirts from the Authority’s ‘Do 32’ campaign, as well as ‘Proud to be Vincy' bumper stickers and pins.

The SVGTA plans to continue its public awareness campaign throughout the remainder of the year, with several planned events, aimed at sensitizing the public about the National Standards and Codes of Practice.


Vincy_DayDirector of Sales in the St. Vincent & the Grenadines Tourism Office, New York, is representing the Authority on the newly formed committee spearheading plans for ‘Vincy Day’, USA.  The committee held its second meeting on Monday, April, 16th to discuss plans for the event which will provide an opportunity for Vincentian families and friends to meet and reunite, as well as to forge new friendships. It will be a day of Vincentian culture in the park along with food, drinks, games and music. The inaugural ‘Vincy Day’ is scheduled to take place in Heckscher State Park, East Islip, Long Island.


Caribbean_WeekPlans are currently being made for the destination’s participation in the Caribbean Tourism Organization’s Annual Caribbean Week. Staff from the New York Tourist Office and Head Office along with this country’s USA Public Relations and Advertising Company Spring-O’Brien and Company Inc., will be involved in a number of events during Caribbean Week in New York, from June 3rd – 9th. In addition to business meetings, St. Vincent & the Grenadines will participate in the Caribbean Travel and Cultural Fair, Media Marketplace, Travel Agent Trade Show and Workshop, a Marketing Workshop, as well as the National Tourism Offices (NTO’s) Workshop.  The delegation to Caribbean 2012 will be headed by the Minister of Tourism, Sports and Culture the Hon. Cecil McKie.


Great_Bridal_ExpoThe Weddings and Honeymoon niche market was the target at a recently concluded Bridal event in New York. The St. Vincent and the Grenadines Tourism Office in New York was among the eighty five (85) vendors/exhibitors at the Great Bridal Expo, which took place at the Marriott Marquis, New York, on Monday, April 16th. Barbados and St. Lucia also exhibited at this event.


PSVPetit St. Vincent Resort was among Condé Nast Traveller’s ‘Best New Hotels of 2012.’  Condé Nast Traveler is a United States magazine published monthly by Condé Nast. It has a circulation of over 811,754.

See ‘Best New Hotels of 2012’ at:


Mayreau_RegattaA lionfish derby and barbecue were two of the activities which formed part of the 2012 Mayreau Regatta which ran from April 26th – 29th. The organizers of the event spearheaded this drive, as part of the process of eradicating the increasing population of the lionfish, in the waters of the Southern Grenadines. The Mayreau Regatta included other activities such as: Fishing Competitions, Sailing, and a Gum-Boat Competition.


Vincy Mas  2012 was launched on Saturday, May 5th at the Solidarity In Action Inc., Car Park in Kingstown.  The launch of Vincy Mas ‘The Hottest Carnival In The Caribbean’ included the following:

•    First public appearance of  the 2012 Miss SVG Contestants
•    Display of Mas Bands
•    Display of J’Ouvert Bands
New Song Calypso Competition
•    New Song Soca Competition
•    New Song Ragga Soca Competition  
•    Extempo Competition  

The New Song Calypso Competition was won by Fitzroy 'Brother Ebony' Joseph - 'Nothing At All.'  The New Song Soca Competition was won by Armstrong 'Strong' Williams - 'Feelings.' The  New Song Ragga Soca Competition was won by Aurella 'Queen B' Beache - 'Nice and Sweet.' The Extempo Competition was won by Vincent 'Blakey' Cuffy - 'Miss SVG 2012'.


Vincy Mas 2012 Calendar of Events 


Official Launching May 5th
Miss SVG
June 2nd
Fantastic Friday  June 22nd
Ragga Soca June 29th 
Junior Carnival            June 30th
Junior Pan
July 1st
Junior Calypso / Soca July 3rd
July 5th
Miss Carival July 6th
Soca Monarch July 7th
Dimanche Gras
July 8th
Jouvert/Street Party July 9th
Mardi Gras
July 10th



This pond is enclosed by lava peaks and ridges, close to a Carib village, and it is an ideal spot for picnics, swimming and snorkeling.
What am I called?

The answer will be published in the next issue.

Issue#14 Knowledge Check on Hairouna:
215 years ago in 1797, the Garifuna people of St. Vincent were exiled to an island by the British.
What is the name of the island?

Answer: Balliceaux
BalliceauxBalliceaux is one of the Grenadine islands. In 1797, the British banished 5,080 Black Caribs from St. Vincent to Balliceaux, following the defeat of Carib Chief Joseph Chatoyer. About half of them died on Balliceaux and the others were deported to the island of Roatán, Honduras. Their descendants live today as the Garifuna people in Honduras, Belize, Guatemala, Nicaragua and in the USA.  As a mark of respect, an annual pilgrimage is made during the month of March, to Balliceaux by the Garifuna people and Government officials.



             Awards                                                                                         A Taste Of Vincy






              Buy Vincy                                                                                     Getting Here


Calendar of Events




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The St. Vincent & the Grenadines Tourism Authority’s Tourist Information Desks
are based at the following locations:    



Tourist Information Desk
Grantley Adams International Airport
Tel: 246-428-0961 or 246-233-8746

St. Vincent

Tourist Information                             Tourist Information Desk
E.T. Joshua Airport, Arnos Vale            Cruise Ship Terminal, Kingstown
St. Vincent                                         St. Vincent 
Tel: 784-458-4685                              Tel: 784-457-1592








The Inhabited Islands of St. Vincent & the Grenadines
St. Vincent, Young Island, Bequia, Mustique, Canouan,
Mayreau, Union Island, Palm Island, Petit St. Vincent.








Published by:
St. Vincent & the Grenadines Tourism Authority

P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent & The Grenadines
Tel: 784-456-6222
Fax:  784-485-6020
Email: svgta@discoversvg.com













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In an attempt to continue to senisitize the Vincentian populace about the importance of the tourism industry and the invaluable contribution it makes to the country's economy, the Ministry of Tourism, Sports and Culture will host a series of showcases which will climax during Tourism Month in November.