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SVGTA's E-Newsletter April 2011 Issue #4
Subject: SVGTA's E-Newsletter April 2011 Issue #4
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Issue #: 4
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ST. VINCENT & THE GRENADINES TOURISM AUTHORITY
E-NEWSLETTER APRIL 2011


ISSUE #4


NEW TOURISM LOGO

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On April 9th 2011, a new St. Vincent & the Grenadines (SVG) tourism logo was launched at the Arnos Vale Sporting Complex, St. Vincent. The logo encompasses the national colors, and the iconic shape of a seagull’s wings forms the “V” in St. Vincent. 

The new logo symbolizes SVG as a multi-dimensional experience for visitors. They are free as an all-pervasive bird, with 32 islands to touch on, each with its own character. The seagull is in flight, connoting the freedom to experience and explore all that SVG has to offer.  

As Mr. Glen Beache, Chief Executive Officer of the St.Vincent and the Grenadines Tourism Authority (SVGTA), unveiled the new logo, he stated that “St. Vincent and the Grenadines is about to take flight and is off for much success in the tourism industry.”  

The tag line ‘The Caribbean You Are Looking For’ remains the same. The logo was designed by Londale Saatchi & Saatchi, SVGTA’s regional Public Relations and Advertising Agency.

The video reveal of the logo launch may be viewed at:
http://www.facebook.com/home.php#!/DiscoverSVG?sk=app_2392950137

 


TOURISM MOBILE APP LAUNCHED

appSVGTA’s mobile app was launched at the same event as the new logo. This free app is developed for ipods and iphones, as well as android phones and Blackberries. Essentially, the app entails breathtaking videos of St.Vincent and the Grenadines, travel information and Global Positioning System (GPS), which will be used as one of the Authority’s “best marketing tools” in promoting St.Vincent and the Grenadines, as well as establishing a strong presence on social media networks.

The St. Vincent and the Grenadines mobile app was developed by Spring O’Brien, SVGTA’s  USA/Canada public relations and advertising agency. The new mobile app is now available on iPhone via the iTunes App Store (iPad version coming soon) and as a WebApp for Android Phones and Blackberry.

To download the app from iphone or ipad go to:
http://itunes.apple.com/us/app/discover-st-vincent/id428653365?mt=8

To download from a Blackberry, Droid or Android, simply pull up the web browser, type in www.discoversvg.com and link directly to the web app version.

 

ANNUAL TOURISM STRATEGIC PLANNING MEETING

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The St. Vincent and the Grenadines Tourism Authority (SVGTA) hosted its annual strategic planning meeting at the National Insurance Services training room, from April5th-10th.  

The Minister of Tourism, Hon. Saboto Caesar was introduced to and addressed the meeting which brought together the Authority’s board, local and overseas staff and public relations and advertising agencies, local stakeholders and the website’s consultancy company.

These sessions were geared towards updating representatives about the current status of SVG’s tourism industry, and putting measures into place for SVG to become one of the regions’s most sought after tourist destinations.  Other activities for the week included the launch of a new tourism logo and mobile app, a stakeholders’ meeting in Bequia, and a catamaran tour of Tobago Cays and Mayreau.


 

NEW QUALITY ASSURANCE TEAM

QA_TEAMThe St. Vincent & the Grenadines Tourism Authority (SVGTA) welcomes its new Quality Assurance team on board. On April 4th, Mrs. Nathalie James Shortte, took up duties at the SVGTA as Manager of the Quality Assurance Unit.

Mrs. James Shortte was subsequently joined by two Quality Assurance Officers/Inspectors- Ms. Aina Browne and Mr. Kerwin Hinson April 18th. The new staff attended an induction seminar to acquaint them with the organizations functions and its core values on April 28th; the facilitator was Dr. Afzal Abdool, Tourism Adviser to the Authority.

The Quality Assurance Unit will support the functional Quality Development Unit in monitoring and evaluating SVG’s tourism standards development process, implementing a licensing system, along with offering training and technical assistance to tourism’s service providers.

 

 

INTERNATIONAL JOURNALISTS VISIT SVG

Mr. Thomas Albertsen, a renowned journalist for an influential German daily newspaper  ‘Westfalen-Blatt’ visited St. Vincent & the Grenadines on a familiarization tour from April 13th - 18th.  Mr. Albertsen is currently the responsible editor of the travel section for the ‘Westfalen-Blatt’ newspaper which has a circulation of about 365.927 and 900.000 readers per issue.fam_tour


During April 8th - 12th Mr. Richard Shively from ‘Recommend' Magazine in  the United States and Ms. Émilie Folly-Boivin from Canadian Magazine ‘Tourisme Plus’ visited St. Vincent & the Grenadines on a familiarization tour.  Site visits included the Botanical Gardens, Fort Charlotte, Bequia, Tobago Cays and Palm Island.




MUSTIQUE NAMED IN TOP TEN ROYAL DESTINATIONS

mustiqueAol Travel UK named Mustique in the ‘Top Ten Royal Destinations.’ The feature described Mustique as an upmarket Caribbean paradise haven which enjoys year-round temperatures of 80F, where Kate and William spent a week.

Check out the feature at:
http://travel.aol.co.uk/2011/04/02/revealed-kate-middletons-top-ten-holiday-destinations



ROYAL COUPLE HONEYMOON PRESS RELEASE

kateandwillA Royal Couple honeymoon press release was distributed by Spring O’ Brien to the U.S. and Canadian media entitled “Will Kate Walk Down SVG’s Aisle?” Part of the release stated that “as spectators worldwide wait with baited breath, Mustique remains a top destination that Will & Kate are predicted to cozy up on post-wedding. A tropical paradise that sits on a three-square mile in St. Vincent and the Grenadines (SVG), Mustique is already a favorite Caribbean hideaway to the British pair. According to the bookmakers’ choice, all bets are on when it comes to Mustique as the happy couple's honeymoon hot spot.”



SVG IN TOP TEN BEST FILM LOCATIONSpirates_of_cbbean

St. Vincent & the Grenadines was named by Aol Travel UK in    'Ten Of The Best Film Locations For A Perfect  Holiday.' The feature highlighted the Tobago Cays and Walliabou Bay in the filming of ‘Pirates of the Caribbean’ movie.

Check out the feature at:
http://travel.aol.co.uk/2011/03/08/ten-of-the-best-film-locations-for-a-perfect-holiday

 

 

TOBAGO CAYS BIO DIVERSITY MEDIA TOUR

tobabo_caysDuring April, the Organisation of Eastern Caribbean States (OECS) Secretariat hosted a media tour of the Tobago Cays Marine Park. This expedition was featured in the St. Lucia Star which stated that “the visit to the Cays is a follow-up to six media seminars conducted by the OECS on Biodiversity in the region under its OECS Protected Areas and Associated Livelihoods (OPAAL project). The Tobago Cays is one of six protected area sites supported by the OPAAL project under a five year Biodiversity conservation plan.”

“The tour was seen as part of ongoing efforts by the OECS Environment Department to promote the strategic importance of protected areas, in an effort to lobby their support for environmental conservation and preservation and in order to strengthen their capacity to serve as conduits of public education on the subject.”
Participants included twenty three media representatives from St Vincent, Saint Lucia and Grenada.
To read the full article see: http://stluciastar.com/content/archives/19745



KNOWLEDGE CHECK ON HAIROUNA

Established 220 years ago it is one of the oldest forest reserves in the Western Hemisphere.
What am I called?
The answer will be published in the next issue.

Issue#3 Knowledge Check on Hairouna:
It was said that the indigenous people of St.Vincent used this crop to draw toxins from flesh wounds made by poison arrows. What am I called?
Answer: Arrowroot.
arrowroot-tuberArrowroot is a native traditional Amerindian crop of St.Vincent. It is a starchy tuber that, when harvested, is washed, pulped, drained and dried to produce a powder that is used as a replacement for flour in bread making, as well as an ingredient in puddings, biscuits, cakes and sauces. St. Vincent is one of the few places in the world where this ancient and traditional crop is still cultivated for both domestic and overseas consumption. Visitors to the Owia area of St. Vincent's north east may see arrowroot crops growing on the lush green hillsides.

 

 

 

 

 

   Honeymoon & Romance Packages                                  Birdwatching

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              SVG Anchorages                                                         Getting Here

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Calendar of Events

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Published by:
The St. Vincent & the Grenadines Tourism Authority (SVGTA)
P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent & The Grenadines
Tel: 784-456-6222
Fax:  784-485-6020
Email: svgta@discoversvg.com
www.discoversvg.com

 


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